The original story was from traditional media. The videographer from the Columbus Dispatch first reported it. I'll gve them their due. Follow the story here. The someone called ritchey uploaded it to youtube. It attracted a lot of attention. From there other news sites reported it and linked to that video and it exploded. It not only went viral but it was also spread via TV news and the classic word-of-mouth. The within days he was on radio and later TV morning shows. Ted later helped opened the Today show on NBC and was interviewed on his past and was up for him in the near future.
There are two points about the story that I'd like to point out.
First, The Columbus Dispatches handling of the spreading of the video. First they asked YouTube to remove it to enforce their copyright. That I believe it is within their right. But would the story had developed that way it did if it hadn't been for the YouTube video? Not likely or not as fast nor widespread. Other news sites reported on the Internet sensation Ted Williams and not the Ted Williams story posted by the Columbus Dispatch per se. A subtle difference that meant that they didn't have to pay the Columbus Dispatch for the story. What the Columbus Dispatch could have done is the get the YouTube video linked back to their main story or got YouTube user ritchey to put a link back to story on their website. It wasn't that ritchey was claiming it was theirs. The logo of the dispatch was clearly visible at the end of the video. Rather than riding the wave of interest, they decided to clamp it down. Clearly the powers that be at the Dispatch did not understand how to generate revenue on the Internet. Now the story have shifted away from the Columbus Dispatch's story to Ted Williams himself.
Second, the phenomena of YouTube as the source of video info on the Internet. No doubt YouTube is still the pioneer of video media on the Internet. While other media sites are extensions of traditional media, the interest of the Internet user can only be seen at sites like YouTube. The reaction is immediate, visceral and grows exponentially. I seriously doubt the ISP for the Dispatch could have taken on the additional traffic the story could have generated. Only a site that is prepared for such growth can take on such demands. In fact, I wouldn't have been surprised that if left to their devices, the editors at the dispatch would have uploaded the video to YouTube as a way of coping with an increase in interest. Or risk turning people off because they couldn't see what the commotion is about.
So give Youtube it's due.
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